Kailushka is a popular Bulgarian grape-brandy. The brand claims “Tradition in every drop”. Everything about it is old school – the recipe, the bottle, the label. To capture the spirit of the age when it was born we visited the National Archives to find pictures of times past, and the men who made the product what it is.
Agency: Graffiti BBDO Sofia
2014
Copy: From the time when men were dying for a cause rather than a pedicure.
Copy: From the time when men preferred to go on a hunt than on a diet.
Copy: From the time when your grandfather didn’t have time for depression.
Copy: From the time when it was more important to crop the land than your chest.
Note: According to Bulgarian law hard liquor outdoor advertising can’t show the product, the bottle, glasses, or any form of consumption.
