The scarlet macaw as the icon for 'Scarlet studios', a technical studio specialized in vfx and raycast (mocap and facial animation). I mindfully choose Helvetica as a minimalistic, universally useable font to fit the future needs to create new divisions within the company (e.g. software development, renderfarms, …).
The icon was based on the fibonacci proportions, in order to bring balance, after which slight visual corrections were still made.
