400.2 Corporate Identity Design
SKÁLD
Brief
Using language as inspiration, this project involves researching, conceptualising, and developing a visual identity for a fictional brand that centres around language learning. Keeping in mind the nuanced facets of language, the brand's key focus should be to share more about the chosen language with a defined target audience. The project's overall aim is to create a strong visual identity that is cohesive and applicable across various design collateral.
As long as the theme of language or culture is your brand's core, you can explore any direction. Your brand could be a restaurant, educational or promotional institution, language app, influencer, events brand and more.
Deliverables
01 Group Work
02 Visual Assets
- Logo system
- Typography
- Colour pallette
- Graphic Imagery
03 Design Applications
- Business cards
- Email signature
- Collateral
- Instagram
- Signage
- Website
- Poster
04 Process Work
All of the above needed to be presented in the form of a vertical narrative. The vertical narrative can be viewed here.
It was also expounded upon in the CI Guidelines which can be viewed here.
Rationale
Paying homage the poets of Iceland, SKÁLD inspires the poetry of living through a uniquely Icelandic interior designs. In the creation of SKÁLD everything from Iceland's topographical views, to the futhark runic alphabet was considered to ensure that the culture and essence of Iceland knitted the very fabric which stitches our visual identity together.
Moodboard
Ancient Icelandic Futhark runes, the mesmerising topographical views of Iceland, the intricacy of woodgrain - this is how we set the scene.
For more on our brand identity and mission, read CI Guidelines pg. 3
The logo mark can be applied in the above formats, for more information read the CI Guidelines pg 13.
For more information on typography rules, read the CI Guidelines pg 24.
Brand patterning
Brand photography style. For more information read our CI Guidelines pg 32.
Business cards mockup.
Email signature
Poster series mockup.
Poster series flat lay.
Example instagram reel.
Website mockups. Full website scroll through here.
Left: Care labels mockup, Right: Reed diffuser mockup.
Shipping box, wrapping paper & sticker mockup.
Sign above storefront
Left: Headquarters mockup, Right: window mockup
