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Hipérbole
Identidade Visual | Visual Identity
A Hipérbole é uma marca de educação focada em preparar os alunos de forma assertiva
para o vestibular e em reforçar as aulas escolares.
Formada por um casal de professores, um de português e outro de matemática, as aulas
são voltadas para essas matérias de forma fácil e divertida. Assim, se fez necessária a
criação de uma identidade dinâmica, jovem e afetuosa.
Começamos pela criação de um logotipo que comunicasse o que a marca é,
assim, o nome da mesma foi a principal inspiração. A forma gráfica foi baseada no
conceito de hipérbole tanto na área da matemática (curva de crescimento)
quanto na de português (figura de linguagem/exagero).
O design traz personalidade e transmite uma marca dinâmica e contemporânea.
Identidade Visual | 2024 | Design e Estratégia
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