PALABRA QR-SCARF
We wanted to offer our PALABRA to the customers. We enjoy turning ideas into products and using these products as a vehicle to convey something. In this case, the scarf, because its product purpose is to care for the person wearing it with love and sensitivity.
Additionally, we have added to the scarf all the words in the form of QR codes that link to the most important dictionaries and those we use in our day-to-day as part of our work process.
Additionally, we have added to the scarf all the words in the form of QR codes that link to the most important dictionaries and those we use in our day-to-day as part of our work process.
PALABRA FOR EVERYONE
The scarf belongs to a self-promotion campaign of Palabra Estudio. Beyond the initial reflections, there was always one at the beginning of everything: We want people to memorize the name, and that's why we used the Word and Words as a vehicle. When we answered the question of who this campaign was for, part of our ambition made us respond: FOR EVERYONE. Therefore, accessibility was an important point, and the visual campaign was done in visual language and symbols.
Creative Direction: Victor Sarrià
Art Direction: Ruben Caro
Graphic Design: Adria Molins
Photography: Krisova studio
Model: Eric Jornet
Hair & Makeup: Laura Domenech
Styling: Lua Gomez
Motion Design: Hodo & Marie
Making-of: Cindy Kesters
www.palabra.studio
Thank you!
