I've always loved horror movies and I was extremely excited to work on this Steven King short story adaptation.
In my role as a digital and motion designer, my objective was to craft visual assets that seamlessly integrated into this terrifying world.
Drawing inspiration from the ominous and eerie ambiance of the film, I designed pieces that would evoke a sense of dread and foreboding. The goal was to create visuals that resonated with the core essence of the story, immersing the audience in a world of relentless terror and suspense.
INSTAGRAM REELS (VIDEO)
Software: Photoshop | After Effects
In our pursuit of captivating and intriguing the audience, we devised a unique approach by incorporating a therapy session featuring the film's characters. Our objective was to elicit a sense of unease and gradually intensify the listeners' interest in the movie. To achieve this, I employed a minimalist design for the therapy session, complemented by subtle layered effects that exuded an eerie ambiance.
To provide glimpses into the movie's storyline without divulging too much, we skillfully intercut scenes from the film. By carefully selecting and weaving these instances into the narrative, we ensured that the hints and revelations were enough to captivate the audience's imagination while maintaining an air of mystery.
INSTAGRAM REELS (VIDEO)
Software: Photoshop | After Effects
The success of the social post led to its transformation into a paid asset, highlighting the client's satisfaction with the piece. In line with our previous videos, our primary goal was to maintain the enigmatic nature of the movie while showcasing intense and chilling scenes. For this piece, my responsibility encompassed designing and animating the text to evoke a sense of unease that mirrored the atmosphere of the film itself.
INSTAGRAM
Software: Photoshop | After Effects
Presented below are some of the additional design and motion looks I crafted for this campaign. My primary objective was to maintain a haunting and suspenseful atmosphere while skillfully highlighting the monster without fully revealing it.
