The following logo/branding project was developed for Davis California's Pence Gallery. The gallery was in need of a new logo/ identity to better represented the gallery. The design below literally speaks for itself. The illustration is directly reflective of the gallery's architecture. The color palette was sampled from the building as well. With the Gotham typeface and minimal illustration, the new logo brings Pence Gallery a refreshing and sleek new quality  that dusts the old. Moreover, visitors can better visualize the outlook of the gallery when they search for the building.