Advertising Campaign for Greenpeace, a non-governmental environmental organization with offices in over forty countries. We focused on raising public awareness about Genetically Modified Organisms in Turkey. I divided the campaign into two major acts.
This activist kit contains all the necessary equipment for civil disobedience acts in supermarkets, including a manual that guides activists in staging protests. It facilitates direct action by marking GMO products in stores with stickers, flyers and spray paint. If an activist gets caught staging a protest, it can also serve as an opportunity to make a public speech against GMO’s.
CLIENT: GREENPEACE, Istanbul, Turkey
ART DIRECTOR, DESIGNER: Isik Kavuzlu
PHOTOGRAPHER: Serdar Tanyeli
