The Client
The soon to be established Bread and Butter Bakery which is a deli that targets the High Street audience.
The soon to be established Bread and Butter Bakery which is a deli that targets the High Street audience.
The Design
The idea is that of a versitile design that showcases the artisan bread craft which gives the deli its unique selling point. Capturing the essence with this simple design that captures the creativity of the bakers along with being bun shaped, or filling shaped in itself. The idea of sandwiching the type to create a broken crust type of effect.
The Brand
Creating a unique logo that changes into a complex pattern that can go on wrapping paper, napkins and bags for the bread/sandwiches and coffee itself. The versitility of the design applied on all its collateral, even the sugar packets, to make the brand more exclusive, as per the client's request. The result below goes through the process from identity creation to collateral.
