Context
In 2015, the Supreme Court of Justice of the Mexico (SCJN) ruled against discriminating same-sex unions, yet some areas in Mexico still prohibit them. Couples had to either seek recognition elsewhere or go through costly legal processes to marry. Despite Mexico's strong LGBTQ+ support, the persistence of these barriers underscores the need for a more inclusive, discrimination-free society.
Idea
Aeroméxico flies to regions where same-sex marriage wasn’t allowed.
Starting in Pride month, Aeromexico helped LGBTQ+ couples from these areas travel to places where they could formalize their unions freely by offering a limited number of free flights to these couples and two family members throughout the year, showing that love knows no borders.
The first couple, Pamela and Lucía, shared their story in a video where they discussed their relationship and the challenges of not being able to celebrate their union in their hometown.
We celebrated their love at over 30,000 feet in a real flight where all passengers joined the celebration. Later, we accompanied them to formalize their union with a civil registrar.
Starting in Pride month, Aeromexico helped LGBTQ+ couples from these areas travel to places where they could formalize their unions freely by offering a limited number of free flights to these couples and two family members throughout the year, showing that love knows no borders.
The first couple, Pamela and Lucía, shared their story in a video where they discussed their relationship and the challenges of not being able to celebrate their union in their hometown.
We celebrated their love at over 30,000 feet in a real flight where all passengers joined the celebration. Later, we accompanied them to formalize their union with a civil registrar.
Brand: Aeromexico
Chief Creative Officer: Mario Vivanco
Creative Direction / Copywriting: Efrain Lopez, Daniel Hurtado
Creative Team: Alejandro Granados, Jaime Buenrostro
Social Responsibility Lead: Alejandro Granados
Social Media: Jaime Buenrostro, Alma Gonzáles
Production Manager: Isaac Quezada
Inhouse Production: Ivan Garcia
Brand Lead: Fernanda Marquez
Brand Manager: Emmanuel Romero
Design: Itza Villavicencio, Luz Avendaño, Gabriela Mena
Production Company: Primo Content
Video Case Production: Ogilvy
Chief Creative Officer: Mario Vivanco
Creative Direction / Copywriting: Efrain Lopez, Daniel Hurtado
Creative Team: Alejandro Granados, Jaime Buenrostro
Social Responsibility Lead: Alejandro Granados
Social Media: Jaime Buenrostro, Alma Gonzáles
Production Manager: Isaac Quezada
Inhouse Production: Ivan Garcia
Brand Lead: Fernanda Marquez
Brand Manager: Emmanuel Romero
Design: Itza Villavicencio, Luz Avendaño, Gabriela Mena
Production Company: Primo Content
Video Case Production: Ogilvy
