Log In
Discover
Assets
Jobs
Behance
Pro
Hire Freelancers
Download on the App Store
Get it on Google Play
English
Čeština
Dansk
Deutsch
Español
Français
Italiano
Nederlands
Norsk
Polski
Português
Pусский
Suomi
Svenska
Türkçe
日本語
한국어
中文(简体)
中文(繁體)
About
Blog
TOU
Privacy
Community
Help
Do not sell or share my personal information
Sign Up
Skip to Main Content
Skip to Footer
Behance
Behance
Navigate to behance.net
Explore
Assets
Jobs
Behance
Pro
Hire Freelancers
search
magnifying glass
Sort & filter all:
Projects
Images
People
Assets
People to Hire
Cancel
search
magnifying glass
View your notifications within Behance.
View your notifications within Behance.
Log In
Sign Up
search
magnifying glass
Adobe, Inc.
Adobe, Inc.
Navigate to adobe.com
Follow
Unfollow
Follow
Following
Message
Add to Moodboard
Save
Share & Embed This Project
Share
Appreciate
Appreciate
Follow
Following
Unfollow
Follow
Unfollow
Intesa Sanpaolo
Alessandro Omini
•
Follow
Following
Unfollow
Banca Intesa
Creative direction, copywriting and project managing for the
largest
Italian bank
.
TV, print and web campaigns, BTL and branch materials, corporate projects.
2006 relaunch campaign.
The whole pitch was won on a win-win strategy + claim basis: If it's better for you, it's better for us.
End-2006 glocal campaign, to establish the territorial bank positioning.
A fictional town was created, for a long-lasting serial.
Join Behance
Sign up
or
Sign in
to view personalized recommendations, follow creatives, and more.
Sign Up With Email
Sign Up
or
Join Behance
Sign up
or
Sign in
to view personalized recommendations, follow creatives, and more.
Sign Up With Email
Sign Up
or
Intesa Sanpaolo
0
138
0
Published:
August 9th 2011
Alessandro Omini
Follow
Following
Unfollow
Owner
Alessandro Omini
Milan, Italy
Follow
Following
Unfollow
Message
Intesa Sanpaolo
Intesa Sanpaolo repositioning campaign.
0
138
0
Published:
August 9th 2011
Creative Fields
Creative Direction
Copywriting
intesa sanpaolo
Bank
tv serial
payoff
Copyright Info
Attribution, No Derivatives
Read More
Report