국립대구박물관 본관 메인홀의 4.8x1.2x7.48m 크기의 LED 미디어 타워에
조선의 현판을 주제로 한 미디어 파사드를 만들었습니다.
조선 시대의 전통적인 매듭은 한국의 역사와 문화를 대표하는 요소 중 하나입니다.
다채로운 색상과 대칭적인 형태로 전통적인 매듭으로 영상의 톤과 매너를 조성하여
아름다움을 표현했습니다. 절제된 아름다움을 문양으로 나타내고, 글자를 통해
생동감을 불어넣으며 형태를 통해 규모와 조화를 표현했습니다.
In the main hall of the National Daegu Museum, a media facade measuring
4.8x1.2x7.48 meters has been installed on a LED tower. The facade showcases
themes revolving around the plaques of the Joseon Dynasty.
The traditional knots of the Joseon Dynasty stand as one of the representative elements
of Korean history and culture. By incorporating various colors and symmetrical forms of traditional knots,
we have crafted the tone and manner of the video to express beauty. We represented restrained beauty through
patterns and infused vitality through typography, while also expressing scale and harmony through form.
The patterned traditional decorations unfurl like curtains, revealing the title of Joseon signboard
at the center. The title disintegrates into particles, and the screen switches.
Lines make a square and draw flowers.
Petals appear from the center between the flowers, scatter.
A line appears on a blank sheet of paper. The line writes the letters one by one.
The blocks of wood engraved with letters are slowly carved and fragments are scattered.
Fragments merge in the form of phoenix heads.
Fragments merge in the form of phoenix heads.
The a lacquered pattern is drawn and the camera enlarges the pattern.
The lines are drawn to outline the shape of the signboard. The space between the lines is filled
with a gold frame, and the signboard emerges.
The camera zooms in on the text, which is then highlighted in gold,
and circular text materializes on the signboard.
The finished plaques descend slowly and accumulate.
The signs are stacked one by one, gradually filling the screen.
The signboard unfolds, and blocks featuring various traditional patterns fill the screen.
Client
Daegu National Museum
Agency
Nalda Factory
PM
Eungyu Lee
3D Production
imagopictures
Creative Director
Sunghyun Park
Motiongraphics
Youngwoo Cho, Junhwan Kim
