Moteur! association
Art Direction - Logo Design - Brand Identity - // 2024.
Art Direction - Logo Design - Brand Identity - // 2024.
Dare to be grateful to cultivate your difference!
Moteur! kézako? Since 2017, Moteur! has been revealing young people's potential based on the notion of gratitude. Thanks to the implementation of an equal opportunities project the Moteur! association aims to trigger in young people aged 14 to 22, the desire to progress and gain confidence.
How do we do this? By bringing them into contact with inspiring role models, by encouraging them to project themselves into the future, and above all, by learning to say thank you and dare to be confident.
Creative concept
Imagine a scratch card...
Hidden beneath an opaque layer, a mysterious image waits to be revealed. Like this image, each of us possesses a unique potential, a buried treasure just waiting to be revealed. With this in mind, our teams came up with a creative concept based on the idea that recognition and gratitude towards the people who have helped us grow can help us reveal our potential.
In this context, scratching symbolizes the process of self-discovery and hidden potential. In the beginning, everything is hidden and we don't yet know what we're capable of. But thanks to the Motor! and gratitude to those who have helped us, we can scratch the surface to discover our true potential and grow. In short, gratitude allows us to connect with ourselves and reveal our hidden talents.
All the work done on the association's visual identity stems from this creative "scratching" principle.
All the work done on the association's visual identity stems from this creative "scratching" principle.
Thanks for watching!
Client — Moteur! association.
All rights reserved © 2024
All rights reserved © 2024
