Art direction • Key Visual
Em um universo onde a moda e a tecnologia se unem para criar uma sinergia única, uma revolução se instaura no lifestyle urbano, onde o passado e o futuro se fundem em uma plataforma de inovação e resiliência, quebrando barreiras e desafiando padrões. O desafio visual era comunicar um novo produto na grade da marca, e conectar vários universos. Com muitas referências dos anos 2000 e mundo gamer, a NX Bold High chega para elevar o nível. 🚀 💖
EN
In a universe where fashion and technology come together to create a unique synergy, a revolution takes place in urban lifestyle, where the past and the future blend into a platform of innovation and resilience, breaking barriers and challenging standards. The visual challenge was to communicate a new product within the brand's grid, and connect several universes. With many references from the 2000s and the gaming world, the NX Bold High arrives to elevate the level.
In a universe where fashion and technology come together to create a unique synergy, a revolution takes place in urban lifestyle, where the past and the future blend into a platform of innovation and resilience, breaking barriers and challenging standards. The visual challenge was to communicate a new product within the brand's grid, and connect several universes. With many references from the 2000s and the gaming world, the NX Bold High arrives to elevate the level.
Concept: Rastro | Audiovisual: Rastro Studios | Audiovisual Director: Stéphanie Saramago | Executive Director: Lucas Djahjah | Strategy Director: Rafael Bizachi | Creation director: Afonso Soares | Management Leader: Joy Passarelli | Creative Direction: Andressa Rodrigues & Nickolas Borba | Art Direction & Key Visual: Kely Maria | Copywriting: Diego Moretto e Acsa Braga | Social Content: Kely Maria & Daniel Reis | Strategy: Manuela Porto | Motion Design: Felipe Salek, Rodrigo Spitz, Gilberto Mendes, Pedro Alk, Felipe Rolli & Krystal Teodoro | 3D Animation: Agente Laranja | Community Manager: Rayssa Pinna e Emily Schwan | Project Management: Géssica Santos | Strategy & Data Leader: Mariana Campello |
& more.
