"Lidl Fan Cup"

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All of Europe is playing Foosball

Around 11 million Facebook fans in Europe played an unique-foosball tournament for their country. The only thing needed was a Facebook account. The game was played on 50 real kicker tables on 100 pitches that were placed in Frankfurt. All moves were broadcasted live from integrated cameras.

A total of 23 European countries participated in over 300.000 matches. For Lidl it was the most successful social media campaign with 300% more fans daily and over 500.000 new fans.

The site was awarded as site of the day on "FWA" (Favourite Website Awards),
for the "shorty award" as "best facebook campaign":
http://industry.shortyawards.com/nominee/7th_annual/ogs/lidl-fan-cup-play-online-shoot-offline

and twice for "Deutscher Digital Award":

"Branded Content – Games" - Bronze

"Social (Media) – Social Media Campaign" - Bronze

http://deutscherdigitalaward.de/gewinner/

in addition, it was published in Lürzer's Archive:
http://www.luerzersarchive.net/en/magazine/web-detail/lidl-fan-cup-56687.html

and in Fischer's Archive:

http://kampagnen.fischersarchiv.de/index.php?page=2