The logo represents the different financial journey plans. Sometimes the path forward is a winding path to a goal visualized in the letter B. Other times, the goal is course correction, healing, rebounding as visualized in the change of direction of the K.

Beka exists to provide financial wisdom to the Ethiopian American community and beyond.

Characteristics

Selfless - reliable, dependable

Trustworthy - sincere, growth, authentic, sympathetic, personal

Serving - calm, sincerity

Caring - warm, communicative, compassionate

Formal - professional, planned, process oriented