Cozinha Furiosa - The Brand
In developing the brand, we sought a concept that harkens back to the nostalgic and vibrant style of the 80s and 90s, especially popularized by the classic diners of that era. Inspired by this unique aesthetic, we created a modern and minimalist design that captures the essence of neon. The brand is composed of a customized triangle, formed by strokes, providing balance to the brand and allowing the integration of elements/typography.
Thus, we have a typographic contrast; namely, at the top of the brand, the word "cozinha" (kitchen) stands out with a classic typography that conveys the essence of "gourmet," reflecting the high quality of services provided by the company.
In the writing of "Furiosa," we have a handwritten typography, which adds a touch of authenticity and personality. By using handwritten typography, we aim to highlight the artisanal and unique approach. In the lower central part, there are gradient lines to complement the brand and provide a retro effect.
