Saucony is a sports shoe brand with a 100-year history, known to professional athletes only. To rejuvenate the brand and make its new Originals series popular among youngsters, we invited them to create the promo for Ping Pong Pitch — a team tournament of non-professionals — by themselves. On the promo site and in posters we used the key image of people turning their heads as if they’re watching the game. Everyone could became its hero and thus a part of the event, which carried the spirit of new Saucony.
