Client: LG
Agency: HS Ad North America
Creative Director: Gabe Vega
This digital project dives into the essence of the LG WashCombo, aiming to capture the transformative nature of this all-in-one washer and dryer through a unique visual and interactive narrative. Inspired by the seamless integration of technology and efficiency, it invites viewers to engage with the WashCombo's capabilities in a way that goes beyond traditional product showcases. This approach encourages viewers to imagine the integration of such innovation into their daily lives, fostering a deeper connection and redefining their interactions with everyday appliances. The project is designed to intrigue and captivate, inviting viewers to envision the transformative potential of incorporating such advanced solutions into their home environments.
Spinning in the Dryer Mode
Under The Hood
Creative exploration
