A science, education, and technology ecosystem

Founded in 2019 by Dr. Serg Bell, Constructor Group merges education and tech innovation, encompassing a university, research, businesses, and funding to advance learning and tech breakthroughs. We had to create a visual representation of the brand that combines science and technology, while also fitting the informal and diverse student environment.

Objective
The company was named after the "Constructor theory" proposed by physicists David Deutsch and Chiara Marletto. The fundamental elements of the theory are tasks: the abstract specifications of transformations as input-output pairs of attributes. Inside the logo, we needed to show transformation, as something incomplete transforms into something complete and replicates itself.

We needed to come up with a brand name and symbol that would represent the brand. Ideally, it would be good if they were one whole.

The brief for creating a logo sounded very complex and scientific. But we needed to make something simple, memorable, and easy to draw by hand. At the same time, the brand would be used by many different people: software developers, scientists, financiers, university lecturers, and students. We decided to take a risk and make the style bright, colorful, and diverse.

We started our work by creating a logo. Over several iterations, we went through many options...

Gradually we realized which direction to take. We needed to show "transformation". Since the name is very long, the logo should not have many elements, it should be simple. Also, we needed some bright and different colored accents. We gathered a short list of good options. 

We also wanted to come up with some sort of abbreviated name, but the word CONSTRUCTOR was quite difficult to trim to make it nice and meaningful. 

There was a lot of interesting experimentation with font and writing. But, unfortunately, we had to drop them as it was too complicated. It was very difficult to draw by hand. 

We found it interesting to show the initial letters of CO in the form of an infinity icon. But this is too common and we needed something more unique. 

We finally found a SOLUTION! The letter C is an unfinished O, and they were already in our word, we just had to find them. The only thing left to do was to add an arrow to show the direction of transformation! And we also got a "text" logo, which can be simply typed on the keyboard: C>O.

We came up with a logo system for the other group companies. All of them have a common name, but with the second line you designate their type of business. 

So we also came up with patterns and illustrations to complement the corporate identity. We took different scientific and physical motifs as a basis. It turned out to be scientific, but at the same time fun and bright!

Since style is based on the idea of transformation, our brand design rules are constantly transforming. We are experimenting with styles, shapes and constantly changing the brand so that it is always on trend. 

We implemented a new brand style for all Constructor Group companies - merch, interiors, print materials, digital media. Now we are actively collecting feedback to make this brand even better. 

We especially enjoyed working on office interiors around the world. They turned out inspiring, yet cozy.