Loop-Ink of Energy is a collaborative project with the HP Ink Plant, in order to promote their sustainability plan: the WEST plan.
Concept Introduction
Inspired by the overlapping colors used in the printing process, the concept conveys collective efforts in sustainability coming together to create something beautiful.
In the context of HP, each color represents each pillars of the W.E.ST Plan, with a focus on sustainability.
Graphic
Continuous line drawings that connect all the pillars of the W.E.S.T Plan together, conveying a sense of unity.
Social Media
Using Instagram with various types of content in the form of reels and carousel posts, to interact and spread the awareness of LOOP-INK of Energy campaign as well as promoting the sustainability effort of HP to the general public.
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AI Filter
An interactive filter whereby you can surround yourself with individuals layering colours and create beautiful memories with it.
AR Effect
Immerse in our interactive AR effect where you are able to gain more insight of the HP’s individual WEST Plan pillars which also encourage more sustainability acts through the AR experience.
