Cigar Chef is an independent cigar aficionado organization coming out of Atlanta, GA, founded by Deondre Nabriet, army veteran from Chicago, IL.
Deondre spent several years traveling the world experiencing various cigar shops, lounges and festivals that increased his desire to create something of his own to bring value to this world. From there, birthed Cigar Chef.
Right after establishing a striking identity for Cigar Chef, we've been helping Deondre further develop his brand with a clean, elegant presentation website featuring the Cigar Chef brand story, membership plans, events, blog and member portal.
The challenge
• Develop on-brand website for recently established exclusive cigar aficionado community
• Build a simple, safe, fast-loading website that can easily be managed by the client after project completion
• Create individual pages for memberships, brand story, blog and contact, as well as an (upcoming) custom member portal
• Emphasize the Cigar Chef brand identity and personality through exquisite brand assets, copy and visuals
Our solution
Our team helped Deondre and Cigar Chef expand their online presence with a timeless WordPress website based on a premium theme, carefully designed to inform, attract and ultimately retain their ideal clientele.
Easy to use, completely customizable, secure and fast-loading, WordPress powers 43% of all websites on the internet - that's around 810 million websites. As a result, the Cigar Chef website is SEO-optimized, SSL-secured, fully responsive on all devices and loads in just 2 seconds.
Priorly defining a clear set of guidelines to ensure proper usage of the Cigar Chef brand identity has been a tremendous help for maintaining consistency in the website design and development process.
The website is almost in its final form and is scheduled for official launch during Cigar Chef's first event on March 16.
The custom member portal is inactive at this time, as it will be developed throughout this year, mostly based on client needs and feedback. A beta version of the Cigar Chef member portal is scheduled for release in early May.
About the client
An exclusive community for cigar aficionados, Cigar Chef promotes communal and professional fellowship in two ways:
1. Cigars On A Boat - an environment that provides a unique and tranquil experience on Lake Lanier, one of the country’s most renowned lakes;
2. The Lounge - an environment where every cigar aficionado is welcome to explore a distinctive and aesthetic ecosystem that includes Southern hospitality-centric concierge service from arrival to departure.
“It’s more than a lounge; we’re trailblazing a culture of authenticity, sophistication and commitment to one another all under the guise of a cigar. Becoming part of the Cigar Chef community will open doors for cultivating careers, personal relationships and burgeoning businesses. Welcome to our ecosystem.”
Client testimonial
Most marketing and branding agencies will have a start point and an endpoint in their business execution with you.
Andrei and his team are relentlessly pursuing your brand vision. Whether that means weekly checkup meetings to ensure you’re all in compliance with your company’s marketing and brand strategy, and/or frequent client portfolio updates to enhance the digital presence of your business.
You won’t be disappointed to be working with Serchis Creative - that’s a guarantee.
Timestamp: January 2024
