The aim of this brief was to design a promotional kit for men's grooming products. My grooming kit is a collection of products that solely focus on the treatment of beards - it's called Beard Craft. The target market is aimed at men who like to look after themselves and spend a little bit more to make sure they're properly groomed. I've chosen a wide range of products which includes beard wash, growth oil, beard cream, wax and a complimentary comb. The products are hypoallergenic and environmentally friendly.