The first sketches intended to be merely an improvement of the owner's signature.
Soon afterwards, the need of a major change was perceived and sketches departed more and more from the original logotype, which was originally the founder's signature.
The final design comes from an exploration with the pointed pen which found its inspiration in the letters made by George Bickham in the 18th century. A monogram was designed, too.
Some applications featuring the new logo.
