Adidas City Alive
As an illustrator behind these works, it is with great enthusiasm that I share the meaning behind the illustrations of the "Adidas City Alive" campaign. My vision was shaped by the commitment to portray not just a place, but the pulsating essence of urban communities. By integrating authentic elements from favelas, the presence of children, and distinctive details from Adidas, each illustration seeks to highlight the resilience, diversity, and intrinsic connection that turn cities into vibrant homes.
These images are not just visual; they are visual narratives that resonate with the spirit of the campaign, a call to celebrate the true wealth of a city - its people, their stories, and the energy that makes them alive.
It's worth noting that this is a tribute, a dive into the realm of imagination, not a real representation of the brand or specific events.
