Seven Creative Strategies
After choosing an everyday object, an object that is easy to recognize and understand, with a useful and specific use. The idea is to use the seven creative strategies with a simple-to-identify conceptual message.
The seven creative strategies are :
1. Combination
2. Juxtaposition
3. Isolation
4. Metaphor or Simile
5. Change of Context or Environment
6. Physical/Shape Similarity
7. Material Change, Swap, or Focus
1. Combination
2. Juxtaposition
3. Isolation
4. Metaphor or Simile
5. Change of Context or Environment
6. Physical/Shape Similarity
7. Material Change, Swap, or Focus
1. Combination: This strategy is about combining two different or unrelated things to create a new object that still makes some sort of sense. Or the combination can be a
2. Juxtaposition: of unexpected objects. In other words, objects are combined to surprise the viewer. The objects highlight the differences between two things rather than their similarities.
3. Isolation: This strategy focuses the viewer on an element in a composition by separating it visually from its surroundings or other objects.
4. Metaphor or Simile: This strategy is focused on the meaning of the image created with your object as it relates to something else.
5. Change of Context or Environment : This strategy contrasts objects with unnatural or uncommon environments to highlight a concept or communicate an idea.
6. Physical/Shape Similarity: This strategy uses physical similarities to showcase connections between objects that normally don’t connect.
7. Material Change, Swap, or Focus: This strategy swaps a material property that we are accustomed to with another.
