Since its creation in 1957 the Fiat “500” has been a symbol of “Made in Italy” ingenuity, design ethos and charm. The ultimate “city car”, the Fiat 500 succeeds at being chic and fashionable as well as practical, functional, eco-friendly and accessible to all. As such it corresponds perfectly to the values and motivations of millennials and Generation Z urbanites. Not surprisingly the iconic model’s relaunch in 2007 has been a smashing worldwide success winning over 40 major design awards and celebrated at New York’s Museum of Modern Art.
With Fiat's illustrious past, a dynamic present and exciting future, “500” is the brand for those seeking a fusion of fashion and function delivered at an accessible price and a promise of “La Dolce Vita”.
Fiat 500 Speedboat
FIAT 500 Motorboat launches in Italy with press events in Naples and Capri
Fiat 500 X Fessura
Capsule Collection "Fessura X Nuova 500" With Runflex 500
Lego x Fiat 500
Fiat 500 Fragrance
Fiat 500 Replica Collectable
Fiat 500 Apparel
