Piá Chocolateria
Commercial spot for the Chocolateria, a chocolate milk made by Piá, developed at Santa Transmedia and directed by Pedro Mahfuz. I was responsible for the art direction of the video, alongside Letícia Bueno. I also produced the storyboard, and was responsible for the lookdev and the color grading, which I developed alongside Maurício de Oliveira.
“To design is to communicate clearly by whatever means you can control or master.” Milton Glaser.
An artisan crafts raw chocolate into something altogether different...
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Criado pela Matriz para Pia/Lugano, Chocolateria.
Produção: Santa Films
Direção: Pedro Mahfuz
Produtora de Áudio: Coletivo 4’33”
Direção: Pedro Mahfuz
Produtora de Áudio: Coletivo 4’33”
