The brief: Introducing GoldSoy Calcium and Vitamin D, now with corn aroma to women from 25 to 40. The TVC needs to focus on "strong bones" and "corn aroma".
The solution:
- TVC: Using famous singer and model Ho Ngoc Ha to demonstrate the new features of this soy milk through a song.
- Radio ad: Using the Vietnamese fairy tale Tấm Cám. The radio ad has a total different theme from the TVC because it has to be based on the first radio ad of this same product that aired before.
TV Commercial
Radio ad
Credits:
Agency: TBWA\Group Vietnam
Creative Director: Lien Dinh
Copywriter: Trang Ngo
Art Director: Ngan Nguyen
