The whiskey market alone was valued at $80.5 billion in 2021 and is forecasted to reach $127 billion by 2028. That is a growth of CAGR of 6.34% by 2028 and matches previous growth.

Rye Whiskey was one of the fast growing segments of the craft market. Considering the upward track became the concept design of Bison Rye Whiskey. Based on the experience of living on the Great Plains of America, and the bison as a centerpiece like it was to the land before Western Expansion.

Design notes:
- All elements are illustrated in Adobe Illustrator
- Engraving style was used to emphasize Heritage
- Copper foil overlay to represent sensible prestige