Ceindy Nunez's profile

Carelon Rx Home Delivery Social Video Ads

Carelon Rx Home Delivery Social Video Ads
The concept behind these ads were to show how much more life can be enjoyed when you get your prescriptions delivered straight to your home. I worked with the senior designer to create the videos according to her concept and video choices. We wanted the text to help tell the story, but not to take over.
I also helped in looking through libraries of different sounds for audio choices. We wanted ambient noise versus a music track in every video. 
The Impact
Converted 25K Medicare members and 107k scripts to Carelon RX home delivery
Print and Digital campaign trending at a 3% conversion rate
My Role
Motion Design

Credits
Company: Elevance Health
Creative Director: Maura Wise
Senior Designer: Margaret Corcoran
Carelon Rx Home Delivery Social Video Ads
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Carelon Rx Home Delivery Social Video Ads

Published:

Creative Fields