Shiseido launched their new hydrating cream Essential Energy through an influential campaign
"Inner Flow, Outer Glow". We kicked off the campaign with a teasing phase, when we sent
macro and micro skinfluencers from all over the world a sampling box to try out the product.
"Inner Flow, Outer Glow". We kicked off the campaign with a teasing phase, when we sent
macro and micro skinfluencers from all over the world a sampling box to try out the product.
They relayed enticing unboxing stories on social media, inviting their communities to take part
in a 4-week skincare challenge with Shiseido. During the challenge, the influencers posted
check-in stories every week to share the evolution of their skin.
in a 4-week skincare challenge with Shiseido. During the challenge, the influencers posted
check-in stories every week to share the evolution of their skin.
The skinfluencers shared educational content on the product ingredients, its technology and its benefits.
They also gave out other healthy advice and tips on how to achieve a natural glow.
Each content ended with a CTA to win the same sampling box.
They also gave out other healthy advice and tips on how to achieve a natural glow.
Each content ended with a CTA to win the same sampling box.
At the end of the month, followers were rewarded
with an unexpected ultimate in-feed content from the 6 top country influencers :
with an unexpected ultimate in-feed content from the 6 top country influencers :
@anaelleduguet - @anjawk - @francescaroccoofficial - @leathurau - @maria_drobyshevskaia - @nastyanastya
We revealed a stunning carousel post with their beautiful skin underwater, captured by brilliant Standa Merhout.
During the photoshoot, we also filmed some behind-the-scenes to give influencers some bonus reels to post.
Additionally we created a rich content library for the brand and influencers
to post on social media, from packshots to inspirational quotes.
to post on social media, from packshots to inspirational quotes.
· Art Direction · Copywriting · Sampling Box design ·
· THANK YOU ·
