The old logo
Client Task: Rebranding
Brand Concept
The client believes that the current logo of Different Home resembles real estate brands, which is not appropriate for their business focused on furniture sales and home decor. The client desires a logo that reflects the connection between furniture and homes. They want the brand identity to convey a sense of modernity, tranquility, and the high value of their products. It is important that the furniture pieces featured in the logo are contemporary, of high quality, and do not have a classic or outdated appearance.
Logo and Mark
The logo has been created to blend the form of a house with that of furniture, representing The specialization of Different House in selling high-quality furniture pieces. The house design has been modernized to create a distinctive and attractive home.
Brand Color
The merging of these colors creates a visually appealing and balanced palette that combines vibrancy, nature, luxury, and simplicity. The warm tones of Spice Orange and Mahogany Brown are complemented by the calming effect of Forest Green, while Pure White acts as a neutral base that ties everything together. This color scheme communicates an energetic, environmentally conscious, sophisticated, and modern brand image.
Social Media Designs
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