I was lucky enough to be a part of the team that helped Game become South Africa's first retailer to carve out their own space in the Roblox world. The "Game Game" is a project that we started as a Black Friday activation but decided to keep running and developing further each year. My role on the team was to build up the elements and 'texture' around the actual game map map to make it feel like Johannesburg with a sci-fi twist.It was a really interesting and unique challenge as I got to write my own copy for my own designs but I thoroughly enjoyed it. If you'd like to play the game yourself download Roblox, set up a profile and search "GAME game"
POSTERS:
NEWS HEADLINES:
BILLBOARDS:
STORE BRANDING + WINDOW POSTERS:
TAXI/BUMPER STICKERS:
BASKETBALL COURTS:
Season 1: Astronaut Courts
Season 2: Deep Sea Diver Courts
GRAFFITI:
VANDALISM:
IN-STORE TV SCREENS:
THANK YOU!
GAME Game
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GAME Game

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