Embedded within ira's mission is sustainability. Their commitment to 100% organic and 99% biodegradable products stems from the understanding that menstruation occurs monthly, yet sanitary pads are disposed of every day. It's imperative to minimize harmful waste for the prolonged health of the environment.
Casper effectively communicated ira's core concept by creating content and designing infographics for the product leaflet included in every package box. This initiative aimed to enhance clients' understanding of the eco-friendly journey and encouraged their active participation.
Working closely with the founder since 2020, we crafted a thought-provoking, robust pillar of content. Stories revolving around gender rights, breaking period stigma, health and sexuality, and environmental awareness were recurring themes.
Our challenge was how to effectively disseminate these messages and captivate audiences' attention? Some topics were novel to Thai audiences. Therefore, we curated catchy yet tasteful visuals complemented by fresh, well-researched, and inoffensive content. Witnessing ira concept emerge as a trailblazer in this genre has been a point of pride for us.
Work We Did:
Content Strategy / Content Planning / Content Topics / Content Calendar
Copywriting / Graphic Design
