Fioré is the Italian word for “flower.” The cannabis flower is the most beloved part of the plant. It's revered because of its aroma and effects. This serves as our inspiration. We believe we captured as much of the essence of the original flower as possible in our clean, potent distillate cartridges. 

The creative direction goal was to produce a high end feeling of class and sophistication, while adding in avant-garde elements to help depict the mind altering properties of the product. Sets were altered for each product variation but, kept uniform to create consistancy.