It was a momentous moment for Indians and brands when India became the first country to reach the Moon's South Pole. IDFC's brand proposition revolves around FIRST, so I suggested the brand's marketing team focus on this trending topic. Why do I like it? The word 'account' was used cleverly, and the turnaround time was just two hours.
#FIRSTRhymeOfSavings
The ask was to come with a campaign for Children's day. The objective was to promote financial literacy among children. If you can study rockets, planets, fusion, etc. in school, then why can't you learn financial literacy? Yes! This was a valuable insight.
Since IDFC offers minor savings accounts, we decided to keep it child-centric. What better way to teach parents and their children about finances than through rhymes? To name just a few, Humpty Dumpty and Itsy Bitsy Spider were transformed into financial rhymes.
Our plan was to shoot it with a twist. To make the video, we approached grown-ups, like real grown-ups, instead of kids. In order to make the rhymes accessible to children, they became the teacher. The best part was that the campaign received a shoutout from Social Samosa too.
When World Savings Day was around the corner, we decided to make the most of this topical. Rather than writing mundane posts and stories, we decided to make it interesting because IDFC FIRST Bank Savings Accounts pay monthly interest.
Keeping this in mind, we shot Reels with relatable but quirky scenarios. Later, this series led to the #MakeEveryMonthInteresting campaign, which you can see on the brand's Instagram page.
As Gandhi Jayanti approached, we came up with a really clever topical post using clever words.
When IDFC FIRST Bank became the official sponsor of India Home Cricket, we decided to make it a minimalist celebration. Our goal was to raise awareness of this big news in a subtle way.
When Teacher’s Day was around the corner, we were tasked with making simple yet effective posts. We incorporated banking terms/topics into subjects where they blended perfectly, recognizing that teachers teach us some important life lessons in school. The goal was to illustrate that the FIRST lessons we learn in school remain with us forever.
The task was to raise awareness of the brand and its offerings tactically. This series of posts beautifully highlights the value that brands represent. The posts were very effective in acquiring new customers and establishing the brand's value.
