YOUNG ONES 2024 > FANTA
This year we participated in Young Ones, The One Club for Creativity's competition for students and recent graduates across creative disciplines.
The briefing was clear, Fanta has always been perceived as a kid’s brand. Once kids become teens, they grow out of Fanta quickly. Out of sight, and out of mind. Therefore, the objetive of this project is make Fanta relevant to 18-year-olds.
The challenge: Reposition Fanta as the sparkling soda brand for teens. But first, to get them to notice us in a big way by creating a headline-breaking brand act that shows how the brand and the product can play a role in popular culture that appeals to teens.
