NOT
JUST A BAG
Video production for Franzi 1864
This video, produced for the brand's iconic model Margherita, emphasizes its intricate craftsmanship and the materials high quality. Set in a minimalistic environment with a lone marble counter and a few work tools, the attention is drawn on the handbag and its leather tones.
Through the use of macro lenses, the video accentuates the details of the purse by zooming in on its distinctive stylistic elements. Simultaneously, an Italian-accented voice, to emulate a Franzi artisan, accompanies the visuals, narrating each aspect for an immersive visual experience.
Creative Director: Filippo Govoni
Assitant to Creative Director: Federica Micale
Video Maker: Stella Taveggia
Assistant to Video Maker: Francesco Andreola
