The Halifax Pride Festival is a celebration which draws in more than 120,000 participants and is Canada’s 4th largest pride festival. Its mission is to produce a Pride Festival that is: Accessible to all; Fiscally responsible; Rewarding for all who participate, and Reflect and celebrate the best of the LGBTQ+ community and culture in Halifax and throughout Nova Scotia.

 

I had the privilege to be a part of the team responsible for all creative aspects of the festival. The theme 'Once upon a Pride' was given to us and we ran with it! Our goal was two fold: to take the Pride festival visuals away from nondescript geometric shapes like most, and represent the diversity of the community through archetypes of storybook characters.

 

The usual long list of print collateral applied, but this client was so into the theme that even more fun was created: 5'5'' tall character standees roaming around the festival, a Facebook campaign where people could pick their character and add a Pride related message for their Banner, and I wrote the script for the final radio ads featuring a deep-voiced and perky Fairy Godparen