B R A N D
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LIFOO® is a gourmet food product line inspired by a famous proverb of Chinese culture
that has been well-known for thousands of years.
that has been well-known for thousands of years.
"FIREWOOD, RICE, OIL, SALT, SAUCE, VINEGAR & TEA. THE 7 NECESSITIES TO BEGIN A DAY."
The proverb literally depicts the objects which are extremely ordinary but also extremely important
that no family can live without for running daily life.
that no family can live without for running daily life.
I want to introduce this beauty of ancient eastern philosophy to the modern world by creating a product line and
making it an universal idea that every individual in both eastern and western world can all resonate.
making it an universal idea that every individual in both eastern and western world can all resonate.
I N S P I R A T I O N
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P A C K A G I N G
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To interpret those 7 products in the proverb, LIFOO® contains 7 products as a gift set including toothpick, rice, corn oil, sea salt, soy sauce, rice vinegar & Oolong tea and each symbolizes passion, wealth, harmony, generosity, heritage, health and taste,
which are all important characteristics that a good family should possess.
With symbolic interpretations being introduced on the back panel of the packaging, LIFOO® becomes an inspiring and auspicious gift set for sending wishes to people in various occasions.
TOOTHPICK / PASSION
"Passion brings relationships closer and connects people tighter."
RICE / WEALTH
"It is who you have that counts as the greatest wealth in your life."
OIL / HARMONY
"Oil eases friction, binds members closer together and brings harmony into the family."
SEA SALT / GENEROSITY
"We make a living by what we get, but we make a life by what we give."
SOY SAUCE / HERITAGE
"The measure of a family’s charator is not what it gets from its ancestors but what it leaves to its decendants."
RICE VINEGAR / HEALTH
"Health is the greatest wealth and not pieces of gold and silver."
TEA / TASTE
"Expose yourself in beauty, allow indulgence in life, you can only be as good as your taste."
S T R U C T U R E
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Apart from the verbal interpretation, when all the products are assembled, the whole packaging structure as a cylinder and also a perfect circle from the top view is designed to symbolize perfection. Meanwhile, distinct patterns on packaging for each product gather as a circle as well on the top panel, which further graphically enhance the imagery of perfection.
The verbal, structural and graphical approaches of LIFOO® are all used to visualize the good wishes and auspicious messages from the gift giver to their receivers. Overall, LIFOO® is the product derived from the idea of an abstract ancient culture and being transformed into modern blessing.
SYMBOLIC MEANINGS FOR EACH PRODUCT
Meanings are inspired by different product attributes, representing the characteristics that a good family
should possess, such as passion, wealth, harmony, generosity, heritage, health and taste.
The stories are told on the back panel of the packaging.
Meanings are inspired by different product attributes, representing the characteristics that a good family
should possess, such as passion, wealth, harmony, generosity, heritage, health and taste.
The stories are told on the back panel of the packaging.
UNIFIED OPENING STRUCTURE
Most of the cartons are designed by utilizing only one die-line except from the packaging of rice.
CIRCLE, SYMBOL OF PERFECTION
When all products are assembled, the whole set is designed to structurally, cylinder body of the pack and the circle shape from the top view, and graphically, patterns of each product gathering as a whole on top panel, symbolize perfection.
