New year campaign
IDEA BRIEF: New year equals new products for 90% of companies, so you have to think in a creative way how to engage audiences and make them hold on for a big surprise.
imagine if you want to announce a new product for your company in a creative way, let's dig in deeper.
THINKING PROCESS: I produced an idea to a new year campaign, and split it into 2 parts one before & after, which can help audience to feel like something warm and cool worth waiting for by using the brand identity ( lover feeling ) and speak based on this lovely tone.
CONCLUSION: At the end we can see an unknown product flavor packaging design(1), with a little tiny feeling of Christmas's down there!(2).
the first to announce that we have a new thing coming up, so stay tuned!
the second to let you hold up until the unpackaging season ( the 2nd part of campaign), which is the new year season also we will re-use it.
The little down coming soon idea on the first design, I used it for the second design background to finally announce our new product flavor with a little classy touch of celebrating decoration.
And here we go..
The final result of our promotional campaign.
THANK YOU FOR WATCHING TILL THE END
