CALI SOBER - HANGOVER FREE & TOTALLY LEGAL.
BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING
The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.
We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.
The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically grainy video & photography. It's a whole vibe. Hangover free & totally legal.
