The male moustache is a fascinating animal, appearing in a variety of beastly guises, shapes and sizes.
The brief from DStv was to come up with a tactical radio campaign for Movember, linking “the month of the moustache” to DStv content in an entertaining way.
So we personified the moustache and lent it its own animal-like characteristics, and then set about observing it in its natural habitat.
