This was an ad I created during #thecopytraineeship with bodhisatwa dasgupta
The brief was to make an ad for an imaginary ride-hailing service exclusively for women operated by women.
I made sure not to take the "scary" route because even when addressing critical issues like women's safety, I wanted to demonstrate that you can keep it light and still discuss the problem as well as the solution.
Of course, my intention was to catch your attention with that hook, and based on the feedback I have received from others, I believe I have done a good job with it.
The brief was to make an ad for an imaginary ride-hailing service exclusively for women operated by women.
I made sure not to take the "scary" route because even when addressing critical issues like women's safety, I wanted to demonstrate that you can keep it light and still discuss the problem as well as the solution.
Of course, my intention was to catch your attention with that hook, and based on the feedback I have received from others, I believe I have done a good job with it.
