Problem statement -
"How may we develop a compelling brand identity and captivating packaging design for Astronut ice cream that evokes a sense of wonder, adventure, and premium quality, appealing to children, families, and young adults in INDIA? The objective is to create
visually engaging space-themed branding and packaging that stands out on shelves, resonates with both kids and adults, and ensures an exciting and delightful consumer experience while maintaining a balance between playfulness and sophistication.
visually engaging space-themed branding and packaging that stands out on shelves, resonates with both kids and adults, and ensures an exciting and delightful consumer experience while maintaining a balance between playfulness and sophistication.
BRAND ARCHETYPE -
Astronut ice cream, inspired by the Explorer archetype, embodies the spirit of adventure and curiosity with its imaginative flavors drawing inspiration from outer space. By challenging traditional norms, Astronut invites consumers in Mumbai to embark on an exciting journey of unique taste experiences, embracing individuality and a sense of exploration with every scoop.
Golden circle -
What: Astronut offers a range of imaginative and adventurous ice cream flavors inspired by outer space exploration, aiming to provide a
delightful and memorable frozen treat experience for consumers in Mumbai.
delightful and memorable frozen treat experience for consumers in Mumbai.
How: Astronut achieves this by sourcing high-quality ingredients,
employing innovative recipes, and infusing creative storytelling into its brand identity and packaging design, ensuring a whimsical and exciting
experience with each scoop.
employing innovative recipes, and infusing creative storytelling into its brand identity and packaging design, ensuring a whimsical and exciting
experience with each scoop.
Why: The brand's purpose is to spark wonder and excitement,
transporting consumers on a cosmic journey through flavors and
experiences, fostering joy, and creating shared moments of happiness for families, children, and young adults in Mumbai
transporting consumers on a cosmic journey through flavors and
experiences, fostering joy, and creating shared moments of happiness for families, children, and young adults in Mumbai
DESIGN
CANDY DESIGNS
Thank you
