Globe myBusiness (Rock n’) Rolls Out The First Facebook Live Commercial, One-shot Music Video
With more than 35 million Filipinos actively surfing the web on their smartphones, digital-savvy users have grown accustomed to seeing bumper ads and branded posts online. But, together with Facebook Philippines, Globe myBusiness took it up to 11 with the launch of Gig Para Kay Mang Slash – the Philippines’ first-ever live video ad.
The equal parts advertisement and one-shot music video tells the epic beginnings and business downfalls of Mang Slash, a visionary musician and guitar-maker whose marketing tactics are somewhat less inspired.
When the usual flyering and price-offs fail to draw in the expected crowds of buyers, Mang Slash even gets his long-time customers, the fictional Itak Band, to help promote his custom guitars at their gigs – all to no avail.
At his lowest point, Mang Slash finally discovers a more efficient way to reach his business audience by going digital. He’s now able to create, promote, and charge his Facebook ads – even sans credit cards – with Globe myBusiness ThePlan.
While the story of Mang Slash is decidedly dramatized, it echoes the usual struggles of Filipino entrepreneurs and drives home the urgent need for digital transformation. This is precisely why Globe myBusiness has continuously ramped up its efforts to support SMEs via technology and communications.
Role: Digital Marketing Manager
Work: Creative Strategy, Social Media Strategy, Campaign Execution
Company: Globe Telecom
Campaign Date: 2021
Awards: 2021 Boomerang Silver Awardee for Campaign Effectiveness Category for a Product or Service Launch
