This project involved taking an existing event and creating different outcomes around the brand to promote it. I chose the Brazilian Carnival because it is a well-known event throughout Brazil, but I felt that I needed to show a little more of the values ​​behind the brand, which is essentially a moment of celebration of life, joy, freedom, and expression of a people freedom and diversity of the Brazilian culture. 

Embark on a vibrant journey celebrating the rich cultural tapestry of Brazil’s Carnival. Get ready to experience a fusion of colours, music, and dance that will transport you straight to the heart of Brazil. 

“Rio Unleashed: A Carnival Spectacle” 

“Dive into the Heartbeat of Rio!”