Within the brand "La Alcuza," there is the brand representing the rural surroundings of the stately "Finca La Gata," a space bordering the main olive groves of the brand. Particularly noteworthy is a large mansion reinvented as a luxury rural tourism center with a spa and a high-end gastronomic offering centered around olive oil and its various derivatives.
Apart from the visual system and the brand, they request social media management at both the graphic and communication levels, a restaurant menu, and a brand manual.
For "Finca La Gata," we have decided that, typographically, it will be linked to "La Alcuza." Based on the concept of '‘hacerse la gata’’ (acting like a cat), we have chosen to use the typography of "La Alcuza" because it is cursive and gives a relaxed and fluid feeling, which ultimately represents a space to relax and be in contact with nature. If we observe the typography, the '‘g’’ resembles a cat from behind with its tail.
The colors continue to be green and blue, related to key moments in the life cycle of the olive, influencing the taste of the oil.
