GATSBY, a men's grooming brand, was one of my key brands for over a year. I worked on concepts for 300+ posts around monthly themes, oversaw the execution and helped plan out the monthly social media calendar. The brand catered to young boys and required quirky content while keeping up with the trends in terms of lingo, audio tracks and moment marketing.
I created multiple campaigns including featuring Shreyaan Daga, a successful 18 year old entrepreneur, as a brand ambassador linking GATSBY as the source for his confident style; collaborations with colleges featuring real students as models on our page; on ground activation ideas leveraging offline GATSBY styling booths at fashion events to create trending reels content such as do the dab or before-after videos.
We regularly pitched campaigns around new innovations such as VR salon, AR style filter, AI style tips chatbot, virtual swag pad and campaign film ideas.
#2023SwagGoals
For the month of January, created a campaign pitching GATSBY as the ultimate partner for fulfilling boys' style resolutions
For Valentine's Month, created a mini-campaign showcasing the power of GATSBY in making men more desirable.
#CoolSummerSwag
Created a campaign positioning GATSBY as the ideal styling partner for young boys.
#ItsRainingStyle
We establish GATSBY as the perfect unique monsoon styles partner.
Generic Posts
#PitchPerfectStyles
Positioned GATSBY as the ideal style partner to help our audience stand out at all the World Cup watch parties.
Christmas campaign inviting our audience to have merrier celebrations with GATSBY
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